As a content writer, you know that creating compelling copy is the best way to influence your customers and market your client's products. Here are some simple tips to consider that will help you transform your writing.
Do you ever feel like a fake when representing your expertise or brand to the world. You're not alone. But fortunately the best solution for developing more authority in your niche is simple. Create great content.
The world of marketing has gotten very messy in the last few years. Gone are the simple tools of broadcasting content that once reigned supreme. They have been replaced by a bewildering landscape of influencers, all with their own niches and their own communities to serve.
If you own a website for your small business, you may have heard or already monitor your website bounce rate. Does your site's bounce rate impact content marketing efforts you're already making on your site?
Things are going so well at StumbleUpon. Recent reports suggest the company failed to nail down any venture capital funding and the staff has been cut more than in half. What does that mean if you're advertising on StumbleUpon?
If you're managing to run your small business along with the people you've entrusted to help you, you'll need to develop some good leadership skills. Here are 9 skills to master on your way to being a great business leader.
Content marketing is a simple enough concept. Instead of a sales pitch, provide quality content to your readers that they will truly want to read and share. But as simple as the concept is, effective content marketing is anything but easy. Because quality content doesn't just happen.
Cassie Ho, of Blogilates, spends about two hours every day responding to comments she receives from blog readers and social media sites. The seemingly endless task sounds tedious but she feels it's critical to her business.
It used to be that bootstrapping a web design business was a bit of a costly and time-intensive venture. That's definitely not the case these days. There are plenty of tools available to small businesses today that make this easier and far less expensive.
Marketing expert Neil Patel shares his expertise on the topic of brand purpose. A brand is not just a fancy logo and slogan; there must be a purposeful message attached to it.
Are there advantages to marketing your company locally -- even if much of the service you deliver is online. You bet, says Gerard Durling, founder of Coal Creative. An online marketing consultancy which also helps with some offline marketing efforts proudly serves Northeastern Pennsylvania while they could serve the world.