Content marketing is a simple enough concept. Instead of a sales pitch, provide quality content to your readers that they will truly want to read and share. But as simple as the concept is, effective content marketing is anything but easy. Because quality content doesn't just happen.
Cassie Ho, of Blogilates, spends about two hours every day responding to comments she receives from blog readers and social media sites. The seemingly endless task sounds tedious but she feels it's critical to her business.
It used to be that bootstrapping a web design business was a bit of a costly and time-intensive venture. That's definitely not the case these days. There are plenty of tools available to small businesses today that make this easier and far less expensive.
Marketing expert Neil Patel shares his expertise on the topic of brand purpose. A brand is not just a fancy logo and slogan; there must be a purposeful message attached to it.
Are there advantages to marketing your company locally -- even if much of the service you deliver is online. You bet, says Gerard Durling, founder of Coal Creative. An online marketing consultancy which also helps with some offline marketing efforts proudly serves Northeastern Pennsylvania while they could serve the world.
If you love blogging and think you can make a business out of it, there are several key considerations and steps you'll need to take. The popular Blogger Babes share some insight with Small Business Trends.