February 10, 2016

What Is


Wondering what a lot of those business industry terms really mean? Here you will find the Small Business Trends “What Is” series, which are in-depth explanations of business acronyms and business jargon phrases.

what are twitter cards for business

What Are Twitter Cards and How Do I Use Them?

Twitter Cards are a relatively new feature to the social media site and they're a way to break free of the 140-character limit. Find out how to use them to boost engagement with your messages.


visme

What is Visme and How Do I Use It for Business?

Visme is one of the latest drag-and-drop graphic design platforms. It puts professional-level tools into an amateur's hands and allows them to create share-worthy images, infographics, memes, banner ads, and more.


snapchat

What is Snapchat and How Can I Use It for Business?

Snapchat's use is ubiquitous among the Millennial set. The temporary messenger service is on a lot of smartphones used by those under the age of 25. But are there small business applications for Snapchat?


periscope2

What is Periscope and How Do I Use It?

Periscope is the hottest thing on social media right now. The live streaming app for Twitter is being used by thousands -- maybe more -- and small businesses can certainly take advantage of this new product. Here's a comprehensive guide to Periscope.


security2

What is SSL and Why Should You Care?

The sensitive information your small business collects on a daily basis is becoming more and more sensitive. Here's an in-depth look at protecting that information with the use of SSL and TLS.


apple store

What is Brand Storytelling?

You've heard both terms used independently, of course. Storytelling is as old as time. And you know very well what your brand is. So perhaps you already understand this new buzzword everyone's talking about. But how do you put it into action?


facebook ipad ad

What is Native Advertising?

Here it is ... a comprehensive guide explaining what native advertising is, how it differs from other forms of advertising, and how it can be a benefit or trap for small businesses.


web hosting

What is Shared Hosting?

Confused on what shared Web hosting means and how it's important to your business? Check out this primer.