November 27, 2015

What Is

Wondering what a lot of those business industry terms really mean? Here you will find the Small Business Trends “What Is” series, which are in-depth explanations of business acronyms and business jargon phrases.

what are twitter cards for business

What Are Twitter Cards and How Do I Use Them?

Twitter Cards are a relatively new feature to the social media site and they're a way to break free of the 140-character limit. Find out how to use them to boost engagement with your messages.


What is SSL and Why Should You Care?

The sensitive information your small business collects on a daily basis is becoming more and more sensitive. Here's an in-depth look at protecting that information with the use of SSL and TLS.

apple store

What is Brand Storytelling?

You've heard both terms used independently, of course. Storytelling is as old as time. And you know very well what your brand is. So perhaps you already understand this new buzzword everyone's talking about. But how do you put it into action?

facebook ipad ad

What is Native Advertising?

Here it is ... a comprehensive guide explaining what native advertising is, how it differs from other forms of advertising, and how it can be a benefit or trap for small businesses.

web hosting

What is Shared Hosting?

Confused on what shared Web hosting means and how it's important to your business? Check out this primer.