Tag Archives: What Is

what are net promoter scores

What Are Net Promoter Scores?

What are net promoter scores?  Well, if you have some idea how many of your customers would likely recommend your product or service to a friend, you …

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What is hashtag hijacking?

What is Hashtag Hijacking?

This week's explainer article answers the question "What is hashtag hijacking?" Let me say right up front:  if you do not understand what a hashtag is, …

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Sunk costs

What Are Sunk Costs?

In the context of business, "sunk costs" are when you've spent money already and will not recover it.  In other words, you've  "sunk money into …

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