10 Tips for Using Visual Media to Improve Your Business

10 Tips for Using Visual Media to Improve Your Business

Interesting visuals can make a huge impact on your website and online marketing efforts, whether they be photos, videos or other forms of media. Social platforms like Instagram, Pinterest and even Meerkat have made these visual forms of media even more prominent.

Members of our small business community have some tips for using each of these visual platforms and for including visual elements on business websites. Read on for the full list of tips in this week’s Small Business Trends community roundup.

Find Free Images for Your Blog


Photos can help you add some much needed visual interest to your blog posts. So if your business is not one that creates its own original visual content, you should look into finding some other images to use (legally) with your blog posts. Here, Matt Fielding provides a list of some resources where you can look for free images.

Use These Instagram Analytics Tools

(Talkwalker Blog)

Instagram is one of the fastest growing social platforms. So if your business has any kind of visual content to share, you’re likely already using it. Whether you’re already on Instagram or just considering starting an account, analytics can be helpful in growing a following on the platform. And Richard Sunley shares five of those analytics tools here.

Build a Successful Instagram Account


Since so many people and businesses are using Instagram, it can be difficult to make your account stand out. To make your Instagram presence a success, it can be helpful to look at others who have used the the tool effectively. That’s why Martin Smith shares a case study about Instagram success.

Brand Your Pinterest Page


Pinterest can be another useful social platform for sharing visuals. Brands use the platform in many different ways. But it’s important to really make it your own. In this post, Elizabeth Fein shares some tips for branding your Pinterest page effectively.

Learn About Meerkat

(DIY Marketers)

Video content can be a great way to add some visual interest to your content marketing efforts. And now that video content can be streamed live to your social media followers, thanks to Meerkat. Ivana Taylor shares more about the Meerkat app here. BizSugar members also share their thoughts on the app.

Consider Mobile Video Ads

(Marketing Land)

In general, online and mobile videos can increase engagement and visibility for businesses. And as it turns out, the same can be said about videos used in advertising. According to this post by Ginny Marvin, mobile video ads are five times more engaging than standard banner ads.

Learn if Your Website is Mobile Friendly


Since most customers are now using mobile devices to access the Internet, having a site that is mobile friendly is more important than ever. But if you’re not quite sure what your website might look like on different mobile devices, there’s a simple way to find out. Michael Hartzell shares a bit about that tool, along with some tips for going mobile friendly here. And the BizSugar community comments on the post as well.

Optimize Images for WordPress Speed

(Qode Magazine)

Images can almost certainly benefit your business website. But too many images, or images in the wrong format, can slow down your site. To ensure that you can use visuals on your website without slowing it down, consider these tips from Qode magazine.

Use These Content Solutions for B2B Marketing

(Ron Sela)

Marketing a B2B business is a lot different than marketing a B2C company. The visuals and other content are likely to be a bit more focused. But producing interesting content is still important. Here, Rosemary Brown shares some tips for creating great B2B marketing content. And BizSugar members discuss the post further as well.

Consider Translating Your Website

(Small Biz Daily)

Your website is the online face of your business. And while photos and other visuals are important, most customers still want to be able to read what your business is all about. Depending on your client base, that could make it necessary for you to translate your website. Stephen Pritchard discusses the pros and cons of translating your site here.

Pinterest Photo via Shutterstock

Joshua Sophy Joshua Sophy is the Editor for Small Business Trends and has been a member of the team for 16 years. A professional journalist with 20 years of experience in traditional media and online media, he attended Waynesburg University and is a member of the Society of Professional Journalists. He has held roles of reporter, editor and publisher, having founded his own local newspaper, the Pottsville Free Press.