One of the most cost-effective ways for a small business to supercharge its online marketing is to optimize its Website. The annual cost is relatively modest –typically $500-$2000.
For that expenditure, your site will be adjusted (“optimized”) so that the pages will be indexed by the search engines more readily. That way, when someone searches on one of the search engines like Google or MSN, they are more likely to find your site.
More and more companies are optimizing their Websites. So many, that iProspect, a search engine optimization business, was just named as one of the country’s fastest growing businesses to the Inc 500 by Inc. Magazine.