It Pays to Target Your Marketing to SMBs

It turns out that small- and mid-sized businesses are loyal to brands with which they’ve had a good experience. This comes from a study commissioned by City Business Journals Network and administered by Kadence Business Research.

The study showed that 87 percent of both small- and mid-sized business owners develop a long term relationship with suppliers once they’ve had a positive experience with them. And, small and mid-sized businesses form lasting relationships in particular with those that tailor marketing programs toward their businesses.

The top brands among small businesses are: UPS, Kinko’s, Intel, FedEx and Dell.

Among mid-sized businesses the top brands are: FedEx, UPS, Cisco Systems, American Express and Southwest Airlines.

“These brands do an excellent job of keeping their fingers on the pulse of small- and mid-sized business needs,” says Ed Baker, publisher of Atlanta Business Chronicle and chief marketing officer for the City Business Journals Network.

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Anita Campbell Anita Campbell is the Founder, CEO and Publisher of Small Business Trends and has been following trends in small businesses since 2003. She is the owner of BizSugar, a social media site for small businesses.

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