It Pays to Target Your Marketing to SMBs

It turns out that small- and mid-sized businesses are loyal to brands with which they’ve had a good experience. This comes from a study commissioned by City Business Journals Network and administered by Kadence Business Research.

The study showed that 87 percent of both small- and mid-sized business owners develop a long term relationship with suppliers once they’ve had a positive experience with them. And, small and mid-sized businesses form lasting relationships in particular with those that tailor marketing programs toward their businesses.

The top brands among small businesses are: UPS, Kinko’s, Intel, FedEx and Dell.

Among mid-sized businesses the top brands are: FedEx, UPS, Cisco Systems, American Express and Southwest Airlines.

“These brands do an excellent job of keeping their fingers on the pulse of small- and mid-sized business needs,” says Ed Baker, publisher of Atlanta Business Chronicle and chief marketing officer for the City Business Journals Network.

Comment ▼

Anita Campbell

Anita Campbell Anita Campbell is the Founder, CEO and Publisher of Small Business Trends and has been following trends in small businesses since 2003. She is the owner of BizSugar, a social media site for small businesses.

Leave a Reply

Your email address will not be published. Required fields are marked *