Motorcycle Industry Offers Opportunity for Smaller Enterprises





The global motorcycle industry grew 7.1% during 2002, and is expected to grow over 40% by 2007. This market continues to present a promising environment for smaller enterprises and entrepreneurs. Aside from the major bike manufacturers, the market supports a myriad of small and midsize players, including motorcycle dealers, manufacturers/retailers of aftermarket add-ons, custom builders who create small numbers of highly individualized bikes, apparel manufacturers/retailers–the list goes on.

The largest motorcycle market in the world is China, with sales of over 12 million vehicles in 2002. In China, motorcycles are used for transportation. China has been a profitable market for the major motorcycle manufacturers – chiefly Japanese firms such as Honda, Kawasaki and Yamaha. However, smaller, locally owned producers are taking an increasing share of the market with knock-offs of Japanese designed motorcycles.

In the West, especially the United States, motorcycles are primarily leisure items. Toys. Nobody buys a Harley because they need transportation–it’s all about lifestyle in the United States. The most successful motorcycle and powersports dealerships in the United States create an experience for consumers. They know they are selling dreams, not transportation. And, of course, there is a booming market for aftermarket add-ons to customize motorcycles so the owners can make personalized statements about who they are, riding their cool bikes.

Automotive Business Review offers more motorcycle industry stats (report fee required).

A prime example of an entrepreneur in this industry is my friend and colleague Lee Parks, who has written a book on motorcycle racing, Total Control and designed his own line of great racing gloves.

2 Comments ▼

Anita Campbell


Anita Campbell Anita Campbell is the Founder and Publisher of Small Business Trends and has been following trends in small businesses since 2003. She is the owner of BizSugar, a social media site for small businesses, and also serves as CEO of TweakYourBiz.com.

2 Reactions

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  2. THIS IS FIRST TIME TO THIS WEB SITE IM A FATHER TO MY SON AND WE RIDE AND RACE POCKETBIKES AND PITBIKES SEMI BEGINNERS BUT OUR RESULTS ARE AT PRO LEVEL FOR THIS SPORT.WE LOVE IT AND WE WANT THE WORLD TO KNOW THEY CAN DO ALSO NOT EXPENSIVE AND A GREAT ADRENALIN RUSH TOTALY SAFE WITH PROPER GEAR AND CONTROLED ENVIROMENT.GOING 40 PLUS MILES PER HOUR AT 18 INCHES OFF THE GROUND DO HORSESHOE TURNS KNEE DRAGGING AND FEELING LIKE BEN SPIES ON MOTOGP BUT MINISIZE.FROM 3 YRS TO 70 YRS OLD CAN DO IT I MET THEM I KNOW. THIS SITE JUST GAVE ME ALL THE TOOLS AND INFO I NEED TO PROMOTE THIS SPORT IN MY AREA AND THE WORLD OUT THERE .AND ANITA CAMPBELL YOUR AWESOME FOR STORIES LIKE YOURS.THANK YOU AGAIN BEEP BEEP…

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