Well, here’s a sorry state of affairs:
- The newly passed Anti-Spam Act in the United States is being universally ignored, according to one survey.
- The Act is being almost ridiculed in some quarters as being ineffective at best, and at worst giving “spam gangs” a cloak of legitimacy.
- And to top everything off, the Act has burdened legitimate businesses with yet another layer of legal requirements, it now appears.
According to the Spamhaus Project, 90% of spam received in North America and Europe comes from a hard-core group of 200 spam outfits. The vast majority of spam you receive in your inbox is NOT coming from legitimate companies trying to sell their products — it’s from this “Gang of 200.” If that’s accurate, then the Anti-Spam Act has just added an unnecessary regulatory burden to legitimate businesses in the U.S. who were not the problem in the first place.
But never fear. In typical American entrepreneurial fashion, the Anti-Spam Act could be a boon for some small businesses, including (1) companies offering services that will be of much more practical use than the new law to help filter out spam, and (2) service providers such as marketing consultants and lawyers offering to help the legitimate marketers comply with the new law.