Small business optimism jumped for the third straight month in December in the United States. That’s according to the National Federation of Independent Business (NFIB) Small Business Optimism Index.
The Index now stands at 106.9, the fourth highest ranking in the Index’s history, and the highest ranking in the last 20 years. “The economy is ready to rock and roll…. [H]iring plans and capital spending plans took off…”, according to the NFIB’s report.
The first quarter of 2004 would be a great time for companies that sell to small businesses to launch sales and marketing initiatives. If your company wants to reach small businesses with a service or product, especially a capital purchase, and you haven’t already kicked up your efforts, don’t wait any longer. Small business appears to be in a buying mood.