PowerBlog Reviews: How We Grew A Following



How to grow a following - PowerBlog Review

People ask me how I managed to grow a following here at Small Business Trends, from one visitor to 2,000,000 monthly visitors.  I’ll let you in on the secret that put this site on the map when we first started out. It was a weekly series called the PowerBlog Reviews.

Each PowerBlog Review literally was a review I wrote of another business blog. I covered what I liked about the blog.

The PowerBlog Reviews were my main technique to grow a blog following, from nothing into something.

History of the PowerBlog Reviews

Like any online entrepreneur or aspiring entrepreneur, I started this site with literally one visitor.  Me!  That first week or two it was pretty quiet.  Just me banging away on a keyboard, back in the early fall of 2003.

Before long I started attracting an audience. From one visitor, I went to two. Then to 20. Then to 200 and, well, the rest is history.

One of the ways I grew an audience was to follow the advice of Dale Carnegie, author of How to Win Friends and Influence People.

Among his quotable tidbits he says, “Talk to someone about themselves and they’ll listen for hours.”

So that’s precisely what I did. Five months into my online journey, I started talking about other business bloggers!

At this point I should mention something about the history of business blogging in general.  In the early years, blogging about business topics was unusual.  That was in the days before blogs caught on. At one point I counted only about 200 bloggers writing about business topics.  That’s all I could identify in the English-speaking world in late 2003.

It’s sure grown since then.  But I digress.

Back in the day,  I would write up a review of blogs I liked, writing anywhere from 400 to 1,000 words.

I applied my budding marketing skills and named the series “PowerBlog Reviews”.  Then I hired a designer to create the logo to brand the series. We also created badges that reviewees could display.

I published the first PowerBlog Review on this site in February of 2004.

Making Friends Online to Grow a Following

I met many many people online through the series.

Remember, this was before the heyday of Facebook, Twitter and Instagram.  From 2003 through 2008, blogs ruled.  Blogs were THE social media of the day.

I made it my routine to visit other blogs, read them, and comment.  For you millennials (and Gen Z) — blogs were how we networked online.

As I visited blogs I started keeping a cheat sheet of what I thought each blog was great for.  From there, it wasn’t much more work to write up a little review.

Soon people started reading the reviews.  People would write to me and tell me how much they anticipated reading a new review.  It gave them a way to discover new blogs.

Some people clamored for me to review their blogs.  Some people even asked to write a review or two as guest authors.

In total I published 86 PowerBlog Reviews, one per week.  I published a review consistently each week for about a year and a half.  In between I was publishing a lot of other content.  But the series, as a regular feature, truly is what built a sense of community.

Looking back I see I published most of the reviews between 10 pm and midnight, on Sunday nights.  In the early days I did a lot of my writing at night. Back then the site was a sideline, not a business.

Eventually I got busier and busier with the site. I brought in some writing help for a while.  But finally, the pressures of turning this site into a business forced me to discontinue the series.

However, for three years after the series ended, the PowerBlog Reviews section was still THE most trafficked category of this site!

Lessons on How to Grow a Following

I learned 7 lessons from the PowerBlog Reviews about growing a following. These lessons are applicable whether you are growing a social media following, blog, website or personal brand:

  • Be Visible, Consistently —  People need to see and hear you regularly! You can’t disappear for three or four weeks, and come back to your social channel or blog whenever you happen to feel like it.  Building a following or brand doesn’t work that way.  Sometimes I was dead tired when I wrote the PowerBlog Reviews. But my startup vision gave me energy. Like the baker who has to make the donuts every morning at a certain time, I knew how important it was to be consistent.
  • Put on a Show — Think of yourself as a producer. Put on a show for your audience. Give your series a name.  Create a logo.  Make it unique.  Do whatever it takes to make it special.
  • Stick with It — At first it may feel like you’re talking to yourself. But keep at it — whether it’s a blog, a podcast, a YouTube channel, or an Instagram following. And if you want a real lesson in perseverance, look below at the list of blogs we reviewed.  The live links are reviews of sites that are still active 14 years later.  They may have changed a lot, but the people behind them are still active.
  • Invest Time, Money or Both — My out-of-pocket expenses were fairly nominal. I spent perhaps $500 for the logo design and some writing help here and there. But the amount of time I invested was a different story. Each review averaged about 3 hours to create. All told, I put over 300 hours into the PowerBlog Reviews.  Are you prepared to put a few hundred dollars — or a few hundred hours — into growing your following? It will take at least that much, and probably more if your goal is a mega-following.  How hungry are you to build a following?
  • Make an Emotional Connection — Care about your audience!  Make some kind of emotional connection with them, even if you are addressing dry business topics.  Personalize your communication style. Reveal the real you.
  • Be approachable — Engage with people by responding to comments and questions. Publish contact information so people can reach you.  Be prepared to get some PR pitches and spam. It comes with the territory if you set out to build a following.  But you can apply inbox filters to weed out unwanted stuff. Don’t publicly chastise people who try to reach you, even if you don’t like the reason. After all, you can always ignore anyone who is annoying. Can’t you?
  • Enjoy Yourself — Live in the moment.  Have fun. I genuinely loved visiting other blogs and meeting business bloggers (still do!).  And 15 years later I still treasure those relationships I developed from the early days.

Fast forward to today.  Blogging has changed.

In fact, I don’t even think of what we do here on Small Business Trends as blogging. We consider this a news and magazine site. Today, you will never hear me use the word “blog” to describe what we do.  But, we certainly grew out of the early days of blogging. We are proud of our history.

And social media too has changed from its early days. Social media seems less spontaneous and more marketing driven today.  Yet, it’s still very very possible to build a social media following from scratch. Just as it’s also possible to build a blog following or build traffic to a website.

The above seven lessons can be applied to any kind of following you want to build.

Now that you know how I used PowerBlog Reviews to develop a following, perhaps you’d like to see how it all got started. It was simple, really.  I’ve retained the original post from 2004 for historical purposes, below.

Original Post:  Introducing PowerBlog Reviews

We have started a new feature here at Small Business Trends. Each weekend we review some of the great weblogs being authored on the Web today.

We call them PowerBlog Reviews. “PowerBlog” because these weblogs really are powerful. Many of them are downright superb. Each of them that we link to here at Small Business Trends offers something unique — a fresh perspective, useful insights, great writing, or “heart.”

Some of them have as their topics small business or entrepreneurship. Others are niche-focused, covering subjects such as blogging, economic development or even computer bugs. Still others cover a wide variety of subjects.

But they all have one thing in common. They are written by people who are entrepreneurs or small business owners, or they focus on topics that are of interest to small and midsize business and entrepreneurs.

What’s the connection to a site that tracks trends? Simple. Blogging — and especially blogging about business topics — is one of the hottest trends on the Web today. We can think of no better way to track this fast-developing trend than by profiling the unique and interesting uses of the blog medium today for business purposes.

UPDATE: Previously we listed the PowerBlog Reviews on the home page, but the number simply became too great to continue that practice. Now we are listing each of the PowerBlog Reviews below – check them out!

2nd UPDATE:  (Would you like your blog featured in a PowerBlog Review? Email me!) The Powerblog Review series is being retired at the end of September 2005 and we are no longer accepting new blogs to review. It’s been fun!

Review 86: Emerging Technology Trends

Review 85: Embrace Pet Insurance Blog

Review 84: Warren Greshes Talking Success

Review 83: Roberto’s Nasdaq Trader

Review 82: Captain’s Blog

Review 81: DuctTape Marketing Blog Channel

Review 80: Revenue Roundtable

Review 79: Facteon Factoring Blog

Review 78: The REALTYGram

Review 77: Denali Flavors

Review 76: AutoMuse

Review 75: Landfair Furniture

Review 74: Kiger’s Notebook

Review 73: Joseph’s Marketing Blog

Review 72: Innovation.net

Review 71: New Millenium Minds

Review 70: Small Biz Sense

Review 69: AllBusiness Blog Center

Review 68: Blogging About Incredible Blogs

Review 67: Notes From the World of Anger Management

Review 66: AMCP Computer Privacy

Review 65: President’s Update

Review 64: The Other Bloke’s Blog

Review 63: Better Local Marketing

Review 62: Brindi’s Bargains

Review 61: Coyote Blog

Review 60: A-ha!

Review 59: Genuine Gems For Pearl Girls

Review 58: George’s Employment Blog

Review 57: Decent Marketing

Review 56: Security Awareness

Review 55: JSLogan

Review 54: Online Marketing Blog

Review 53: Smart Marketing

Review 52: Fifteen Degrees North

Review 51: The Security Mentor

Review 50: Ask Crabby

Review 49: Phosita

Review 48: Business Romania

Review 47: MaxBlumberg.com

Review 46: Binza

Review 45: Next Level Biz Tips

Review 44: BusinessWorks

Review 43: Tinbasher

Review 42: Opportunity Wales

Review 41: Patent Pending

Review 40: Ripples

Review 39: Upgrade Your Mind

Review 38: Reach Customers Online

Review 37: E-Bitz

Review 36: Proposal Writing Blog

Review 35: Southern California Real Estate Blog

Review 34: Horsefeathers

Review 33: Hispanic Trending

Review 32: @rgumente

Review 31: The Playmakers

Review 30: Oklahoma Wine News

Review 29: Lip-Sticking

Review 28: Ego Blog

Review 27: Small Business CEO

Review 26: PSFK.com

Review 25: Small Biz Advisor

Review 24: Business Opportunities Weblog

Review 23: Nanobot

Review 22: Online Business Networks Blog

Review 21: Antoine’s Blog on Business and Technology

Review 20: Project, Process & Business

Review 19: Ad Blog

Review 18: Management Professor Notes

Review 17: Duct Tape Marketing

Review 16: re:invention

Review 15: Chat Room Live

Review 14: Sardonic Views

Review 13: Inside Real Estate Journal

Review 12: Blog For Business

Review 11: World is Green

Review 10: Red Wheelbarrow

Review 9: TJ’s Tech, VC & Entrepreneurship

Review 8: Workers Comp Insider

Review 7: Economic Development

Review 6: Blog Business World

Review 5: BugBlog

Review 4: The Small Business Blog

Review 3: Entrepreneurial Mind

Review 2: Brewed Fresh Daily

Review 1: Cracked Cauldron Spillings

Be sure to come back each weekend for a fresh PowerBlog Review.

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Anita Campbell


Anita Campbell Anita Campbell is the Founder, CEO and Publisher of Small Business Trends and has been following trends in small businesses since 2003. She is the owner of BizSugar, a social media site for small businesses.

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