Nick Corcodilos, syndicated columnist of Ask the Headhunter fame, speaks about the “small-company community.”
In giving advice to a job hunter wanting to know how to find a good small company to work for, he says:
“There are a lot more small companies out there than there are big ones.
While many don’t advertise jobs, you will find them in the business-news pages of the newspaper. Pay attention in restaurants and in movie lines. You will overhear talk about small companies because that’s where most people work. ***
While one company may not be your cup of tea, its president (or receptionist) may introduce you to another that is. This chain of connections is how they do business with one another, and it’s a great way for you to navigate through the small-company community.”
Small companies learn about products and services in much the same way — word of mouth.