February 19, 2017

Little Guys Thrive in Visual Effects Market

Trend Watch reports that the entertainment and broadcast media industries depend on very small businesses for their visual effects.

There are 30,000 visual effects and/or dynamics media studios in the United States developing computer-generated graphics for the entertainment and broadcast media industries.

Of these visual effects studios, over half are very small businesses:

  • Approximately 54% have fewer than 5 employees.
  • One in three (29%) are freelancers.

Of course, the businesses that purchase creations from these small studios tend to be much larger themselves. Purchasers of visual effects and dynamic media include major film production companies, theme parks, computer game companies — to name a few.

The visual effects industry presents an example of a thriving and complex ecosystem that can exist between large and small businesses. Large entertainment and broadcast businesses are outsourcing visual effects to a host of smaller companies. And the smaller companies in turn rely upon the larger businesses to be customers of their services. Sounds like some great partnerships to me.

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Anita Campbell - CEO

Anita Campbell Anita Campbell is the Founder and Publisher of Small Business Trends and has been following trends in small businesses since 2003. She is the owner of BizSugar, a social media site for small businesses, and also serves as CEO of TweakYourBiz.com.

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