Keys to Small Business Growth

A recent Yahoo! Small Business survey, conducted by Harris Interactive, shows that many small business owners believe an online presence is important, as is leveraging the Internet.

In a survey of over 1,000 small business owners, the following activities were listed as the most beneficial to the growth of their company, in order of importance:

  • Having or establishing an online presence (35%)
  • Having or obtaining dedicated business email (30%)
  • Increasing online advertising (30%)
  • Hiring more employees (19%)

In many ways the Internet is the great equalizer. It levels the playing field for small businesses to compete with the big guys. It can make a small business look big. It is a 24/7 marketing arm. It can open up markets, including global markets, that small businesses previously could only have dreamed about. And without the Internet, some businesses — such as etailers and eBay sellers — would not even be in business.

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Anita Campbell Anita Campbell is the Founder, CEO and Publisher of Small Business Trends and has been following trends in small businesses since 2003. She is the owner of BizSugar, a social media site for small businesses.

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