Cosmetic Dentistry is the Future

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Cosmetic dentistry is growing in a big way… and transforming dental practices in the United States. So writes Shannon Mortland in a Crain’s Cleveland Business article(requires subscription).

Elective dental procedures typically account for 20% of a dentist’s practice. That number is rising every year.

Dental practices seem to be booming as a result, with some dentists reporting double digit revenue growth each year.

Apparently, reality television shows that make over a person’s appearance have something to do with all this. They are causing consumers to be more aware of what’s possible today in cosmetic dentistry, fueling the demand for elective procedures.

And while women still account for nearly three-fourths of procedures, men are fast realizing the benefits of cosmetic dentistry.

The growth in cosmetic dentistry mirrors the growth in plastic surgery in the United States. Next thing you know, we’ll have a TV series. Instead of “Nip/Tuck” it will be “Drill/Cap.”


Anita Campbell Anita Campbell is the Founder, CEO and Publisher of Small Business Trends and has been following trends in small businesses since 2003. She is the owner of BizSugar, a social media site for small businesses.

4 Reactions
  1. I believe the UK is following the same trend. My dentist used to be NHS (National Healthcare Service) which means they only carry out proedures paid for by the NHS like fillings and tooth removal but nothing that would be considered cosmentic. Now they do both private and NHS treatments. The NHS treatment is either free or you have to pay a small contribution whereas the private treatment is a lot more expensive.

  2. Cosmetic Dentistry Melbourne

    Cosmetic Dentistry has come a long way in the past few years and is actually becoming a great way to get you the look you want in a very fast way.

  3. Stephanie from Cosmetic Dentistry 101

    With a variety of cosmetic dental procedures available you can have the smile you want within a matter of hours, depending on the process you want and need. Consulting with a cosmetic dentist is the first step. From there, you will only need to decide whether or not to improve your smile.