Instant Messaging Use Increases

start a business - entrepreneurs - startups

AOL’s second annual instant-messaging trend survey shows that business use of IM is increasing. Approximately 27% of IM users now say they use it at work, compared with 16% in 2003. That means 24 million people in the U.S. use IM at work, mainly to:

  • Communicate internally with colleagues (70%)
  • Get answers and make business decisions (63%)
  • Interact with clients and customers (34%)
  • Avoid potentially difficult in-person conversations (11%)
  • Touch base with children from the office for peace-of-mind (22%)

This survey applies to businesses of all sizes. And while I do not have any statistics to back this up, from my own experience it seems that freelancers, the self-employed and small businesses are big users of IM. Routinely I will be on the phone with a small business owner or employee, and hear the familiar ba-da-loomp sound of an AOL instant message arriving in the background. What about you?

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Anita Campbell Anita Campbell is the Founder, CEO and Publisher of Small Business Trends and has been following trends in small businesses since 2003. She is the owner of BizSugar, a social media site for small businesses.

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