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PowerBlog Review: Ego Blog





Read all the PowerBlog ReviewsEditor’s note: We’re excited to present the twenty-eighth in our popular weekly series of PowerBlog Reviews of other weblogs…

The Ego blog is a Swedish blog written entirely in English by Martin Lindeskog. Martin blogs from Sweden’s industrial port city of Gothenburg.

As its title suggests, the writings in the Ego blog are based on the philosophies of “Reason – Egoism – LaissezFaire Capitalism.” This is a blog very much about Ayn Rand Objectivism and capitalism in its purest sense. The following quote of Ayn Rand sums up the philosophy and gives a clue as to how Martin got the name for his blog:

“My philosophy, in essence, is the concept of man as a heroic being, with his own happiness as the moral purpose of his life, with productive achievement as his noblest activity, and reason as his only absolute.” – Ayn Rand

The Ego blog has one of the most intriguing logos of any blog I’ve seen. The logo illustrates the kind of cross-promotion you see so often in the blogosphere, having been created by the Cox and Forkum political cartoonists, whose cartoons frequently appear in blogs. The Cox and Forkum duo describe what they intended to convey with the logo in this online interview:

FORKUM: The initial idea for the logo was a graphic solution using the word “ego” to form a person’s face, but the results didn’t really connote egoism strongly enough. I knew John could illustrate a heroic, proud man so that is the tack we took. ***

COX: Heroic was what I was shooting for. There was power in his stance that I think captured a sense of joy and determination.

The Ego blog covers high-level intellectual ideas, but manages to make them seem relevant. The blog is always tied to current news and events, and is never academic.

Another terrific feature of this blog is the great set of links. Naturally you’ll find links to the usual suspects: blog directories, other blogs, news sites, etc. But you will also find extensive links to sites on capitalism, Objectivism and the good life.

Martin unabashedly admires the United States as a place of freedom — economic, political and personal. His views are a refreshing counterpoint to news reports of European anti-Americanism, such as the anti-Americanism exhibited during the recent Olympic games. He worked in the United States for a time and he tells me his goal is to return someday.

The Power: The Power of the Ego blog is in the way it reflects capitalism and Objectivism in action, and transforms them into concrete, real-life concepts, not vague theories.

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Anita Campbell - CEO


Anita Campbell Anita Campbell is the Founder, CEO and Publisher of Small Business Trends and has been following trends in small businesses since 2003. She is the owner of BizSugar, a social media site for small businesses.

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