Explaining Marketing to Small Business Owners





The small business owners I know are always using phrases like “cut to the chase,” “let’s get to the bottom line,” and “give me the headlines.”

They may wear multiple hats and have a hundred distractions in a day’s work. They tend to value service providers and vendors who distill information down into understandable, memorable bites. A little humor never hurts, either.

So when I found the following post on a French blog, Fplanque: IT trends weblog, I thought it was apropos to reproduce here at Small Business Trends:

“I received the following in a spam, but I thought it was an interesting image:

    You see a fabulous girl/guy at a party. You approach them and say, “I’m fantastic in bed.” That’s Direct Marketing.
    You’re at a party with a bunch of friends and see a fabulous girl/guy. You have one of your friends approach them, point at you and say, “She’s/He’s fantastic in bed.” That’s Advertising.
    You see a fabulous girl/guy at a party. You approach them to get their telephone number. The next day you call and say, “Hi, I’m fantastic in bed.” That’s Telemarketing.
    You’re at a party and see a fabulous girl/guy. You get up, straighten your clothes, walk up and pour them a drink. You open the door, pick up their bag after it drops, offer them a ride, and then say, “By the way, I’m fantastic in bed.” That’s Public Relations.
    You’re at a party and see a fabulous girl/guy. They walk up to you and say, “I hear you’re fantastic in bed.” That’s Brand Recognition.”
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Anita Campbell


Anita Campbell Anita Campbell is the Founder, CEO and Publisher of Small Business Trends and has been following trends in small businesses since 2003. She is the owner of BizSugar, a social media site for small businesses.

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