On The Value of Trend Spotting





A recent Knowledge@Wharton article outlines the eight attributes of leadership in the book, Lasting Leadership.

Attribute number 4 caught my eye:

They can “see the invisible” – that is, spot potential winners or faint trends before their rivals or customers.

This pretty much sums up the purpose for the site here at Small Business Trends. I think trend spotting is a fundamental way to stay ahead of the competition and anticipate new opportunities.

Hat tip TJ’s Weblog.

1 Comment ▼

Anita Campbell


Anita Campbell Anita Campbell is the Founder, CEO and Publisher of Small Business Trends and has been following trends in small businesses since 2003. She is the owner of BizSugar, a social media site for small businesses.

One Reaction

  1. Hi Anita:

    You might be interested in a recent blog post I authored entitled: Does Your Business Capitalize on Trends or Do Trends Cannibalize Your Business? (http://www.n2growth.com/blog/?p=18)

    Thanks Anita

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