On The Value of Trend Spotting





A recent Knowledge@Wharton article outlines the eight attributes of leadership in the book, Lasting Leadership.

Attribute number 4 caught my eye:

They can “see the invisible” – that is, spot potential winners or faint trends before their rivals or customers.

This pretty much sums up the purpose for the site here at Small Business Trends. I think trend spotting is a fundamental way to stay ahead of the competition and anticipate new opportunities.

Hat tip TJ’s Weblog.

1 Comment ▼

Anita Campbell Anita Campbell is the Founder, CEO and Publisher of Small Business Trends and has been following trends in small businesses since 2003. She is the owner of BizSugar, a social media site for small businesses.

One Reaction
  1. Hi Anita:

    You might be interested in a recent blog post I authored entitled: Does Your Business Capitalize on Trends or Do Trends Cannibalize Your Business? (http://www.n2growth.com/blog/?p=18)

    Thanks Anita

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