Over at my Selling to Small Business site on BNET, I commented on two recent blog posts by Seth Godin, marketing maestro extraordinaire, about the advantages small businesses have over larger businesses today.
Seth, it turns out, is a one-person business. I happen to know from personal experience that Seth reads and answers his own email — at all sorts of crazy hours.
Yet, he gives the impression of having a large organization behind him. And his reach and impact seem to go much farther than what we normally think of as the reach of a one-person business.
In case you missed Seth’s posts, do take a few minutes to read them. Check out Small is the New Big and More on Small.
The comments by others reacting to Seth’s premise are the best part. So take some time to scroll through the many comments and links listed under each of Seth’s posts. You’ll find additional insights from those who agree with Seth, and also those who disagree with him (yes, there are some of those).
