Using Email For Selling to Small Businesses

Do you use email to make cold calls on small businesses? Or, more precisely, do you use email as the first point of contact to try to get an appointment by phone or in person with a small business owner

Over at BNET I have two articles posted about using email as part of your sales outreach — and I’m not talking about blasting out thousands of direct marketing messages (or spam as some might call it). Read:

Cold Calling Today

Making Email Contact with Web 2.0 Entrepreneurs

Update September 17, 2007: These articles were two that I wrote for BNET, but they are no longer live on the BNET site. However, I pointed the links to another site where the articles have been re-published.