- Small Business Trends - https://smallbiztrends.com -

Top 4 Email Trends

Rumors about the death of email marketing have been greatly exaggerated — to borrow a Winston Churchill phrase.

Email marketing is alive and well. But you had better know what you are doing, or you will fail with it.

That seems to be the message from a recent MarketingSherpa report on the Top 4 Email Trends.

Here are the key trends they see, and what you need to do with them:

I found this report interesting on a number of levels. It demonstrates just how much technology you need to know as a marketer or small business owner doing your own marketing today. Because success in email marketing comes mostly from knowing how to manipulate and use the technology.

The report is an executive summary of a much larger report. The executive summary is free and can be downloaded here: Executive Summary: 4 Key Email Marketing Alerts for 2006 (PDF). [1]