Naming Startups and the Numberthing Trend

Over at the blog I author at BNET, called Selling to Small Business, I write about the numberthing trend.

That’s the trend toward naming startups with a number and a thing, such as 37 Signals or 43 Things.

The term was coined recently by Owen Thomas at the Business 2.0 Blog (almost a numberthing itself).

Read the whole article over at BNET. I am creating a list of startups with numberthing titles over there — leave a comment and add to the list over at BNET.

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Anita Campbell - CEO

Anita Campbell Anita Campbell is the Founder and Publisher of Small Business Trends and has been following trends in small businesses since 2003. She is the owner of BizSugar, a social media site for small businesses, and also serves as CEO of

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