Link Exchanges Out, Ezine Articles In

Inbound links are still king when it comes to getting good search position on the Web.

Due to changes in Google’s search algorithms, however, webmasters have had to change their approach over the past year for building inbound links.

In the past a proven method to build inbound links was to request link exchanges, i.e., contacting other webmasters and agreeing to exchange links. Today there is a school of thought suggesting that link exchanges are discounted by Google. As a result, the practice seems to be falling out of favor, at least in some camps.

In its place we have seen a spike in a different practice: publishing free articles to build links. The reason: content-related links are considered more valuable. A discussion thread at the WebProWorld forum asks the question of how long the current practice of creating free articles is likely to last.

Bella Online offers a list of 100 sites where you can submit articles. Most of the time, you can submit an article to one of these sites and others can reproduce the articles provided they link back to the author’s


Anita Campbell Anita Campbell is the Founder, CEO and Publisher of Small Business Trends and has been following trends in small businesses since 2003. She is the owner of BizSugar, a social media site for small businesses.

10 Reactions
  1. Shirley George Frazier

    Some Web owners may still consider search engine ranking a priority, but I believe that traditional marketing is best in terms of bringing visitors to your site and ultimately capturing sales.

    This includes staying in touch with editors and reporters who need quotes and comments in print and online media, making contact with customers through postcard mailings, and publishing electronic newsletters.

    Google’s ranking methods won’t deter me from requesting link exchanges with complementary sites. That’s part of the formula that makes my sites valuable to visitors.

  2. Last weak Google fallen at 50 point. May be it’s reaction speculators on new algorithm in calculate PageRank

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    Thomas Chippendale, the 18th century English cabinet and chair maker whose marketing expertise and reputation brought a lot of upper-class clients to the door of his London studio. His furniture designs were so advanced and so stylish that they are still in use today.

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    The solution to this problem is to consolidate all of its operational and management information systems into one suite of integrated enterprise resource planning (ERP) applications. The Oracle E-Business Suite Special Edition, which offers a set of integrated modules for financial and logistics management, together with sophisticated business intelligence functionality can provide up-to-date and accurate management reports.

    A common problem in small and midsize companies is that financial systems can quickly become outdated. In most companies, the financial accounting application is the first system to be installed, so it is usually the one that goes out of date first. It needs a comprehensive system that could automate processes between business areas and provide meaningful and up to date management information.

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