At least 75 million people in the USA and U.K. use RSS on a regular basis. However, about 50 million of them wouldn’t have a clue if you asked them what RSS was.
That’s according to research pulled together by the smart folks at MarketingSherpa.com.
So what’s going on?
People don’t understand those silly little orange buttons. They eagerly subscribe to RSS feeds, but they are doing it through mainstream websites such as My Yahoo  and My MSN . That’s how they can be using RSS but have no idea they are doing it.
Do check out this article at Marketing Sherpa  while it is still open access. It is eye opening. And it says a lot about how fast the online landscape is changing.
The thing for small business website owners to remember is that you can create RSS feeds for free or very little cost. If you have a blog, most blogging softwares automatically generate RSS feeds in some format. Even if you do not have a blog, your webmaster can create a feed for your Press or News page of your website for a reasonable price. If you are hands-on, you can even find places on the Web to help you create RSS feeds on your own, at no cost.
With an RSS feed you can extend the reach of your online presence and message to those who do their reading at sites like My Yahoo or My MSN. RSS is now a mainstream trend, and it is time to be on board so that you don’t miss out on this opportunity to reach your audience through another channel.