The Latest Trend In Hiring Requirements

Blogs are better than classifed ads

Much good advice has been offered on blogging and career management.

Whenever Charmaine or Your Business Blogger have to hire someone, the first question we ask ourselves is,

Who do we know?

So we then tap into our network of contacts and friends and get the background propaganda on candidates.

Yes, of course, we check knowledge, skills and abilities yadda yadda ya.

But to really, really know a candidate, we’d like to check deeper on:

Their Opinions, and

Are their Opinions worthy? and

Does the Candidate want those Opinions known, and

Does the Candidate want to make a difference?

Reading a candidate’s blog helps us on the symmetry and chemistry gut stuff.

To learn it all fast and easy, we ask, “Does she have a blog?

We now have an (unwritten) rule: We like to hire only those who write and read blogs.

The most recent example is Joe Carter from Evangelical Outpost. Charmaine hired him and we only knew of his talents only through the blogosphere.

For example, Tom McMahon quotes Joe in Important Stuff,

Why do so many people buy into the ridiculous notion that a daily diet of “current events’ is anything other than a mindless (though perhaps harmless) form of amusement? Even ardent news-hounds will admit that the bulk of daily “news” is nothing more than trivia or gossip. How much of what happens every day truly is all that important? How many of us have ever even stopped to ask why we have daily news?…

And the candidate’s thoughts on what is truly important. And what is not. And what he thinks about it.

Oz Guinness also wrote about our fast-paced world; the, “Now this…culture” where every event is superseded by something, anything, to hold our short attention spans.

Joe Carter is a guy who knows signal from noise.

And a guy who thinks like this is someone we needed on the payroll.

Candidates who read and write blogs are, well, authentic.

I wish we could get Tom McMahon.


Jack Yoest John Wesley (Jack) Yoest Jr., is a Clinical Assistant Professor of Management at The Catholic University of America. His expertise is in management training and development, operations, sales, and marketing. Professor Yoest is the president of Management Training of DC, LLC. A former Captain in the U.S. Army and with various stints as a corporate executive, he also served as Assistant Secretary for Health and Human Resources in the Administration of Governor James Gilmore of Virginia.

8 Reactions
  1. Great idea! I’ve used newsgroups before, blogging is sort of a longer-life version of that. Although newsgroups tend to be easier to find very focused skillsets for – blogging would make it easier to find people who fit your culture!

  2. This post makes sense and IS a great idea. I never considered it before – but it sure would make it easier to find “your people” as stated above. Thanks for the tip!

  3. I have been encountering people who encourage their staff to write and they also check out applicants’ blogs. It’s a really interesting concept, I think. Some people are very up-front when it comes to the stuff they talk about. I guess that’s how you really find out what happens in the minds of people — read through their day to day journal and have a glimpse of not only what matters to this person but how he/she conducts himself/herself on the blogosphere. I guess it could help an HR staff in assessing if someone would fit in their team, etc.

  4. We hire people thru blogs, too–either by making posts on our blogs or by scouring our contacts’ blogs for the “right fit.” Of course, it helps that we’re a company that develops for the web, and that we’re all on a telecommute set-up. So blogs and other collaborative and interactive means of communication are the way to go.

  5. Very interesting trend observation, Jack.

    I use blogs to find independent contractors. I’ve hired a trademark lawyer that way, Web developers, a graphics designer, and numerous writers/bloggers.


  6. I’m going to make my brother read this. He’s 50 years old, was laid off almost a year ago, and thinks that blogs are just for teenagers or dissidents. I’ve been telling him that he needs to start a blog to increase his work opportunities. My elder sister’s like that too; she earns peanuts while her husband is unemployed more often than employed. Aargh! I’m surrounded by dinosaurs!

  7. Anita, Yes, you are right.

    Charmaine has already made three senior hires, found only thru blogs. Her assistant has left and she is now looking for another. See Hiring in Washington, DC. Salary commiserate with experience, must be a blog reader, yada, yada, ya,… and leave a comment.


  8. Anita, we (the royal “we”) are hiring. Here is the job description for Charmaine’s executive assistant. Hint: blog readers rule. See: