Small Business Cash Flow, a new book by Denise O’Berry, is out. I just got my copy.
Earlier this year, I had read an advance manuscript and I even gave Denise a testimonial blurb about the book, I liked it so much.
This is a book that will pleasantly surprise you. From the title you would guess it’s all about financial information, including budgets and cash flow statements.
But the book is not what you think. Oh, there’s plenty in there about setting up a cash flow budget and the sort of thing you’d expect from the title. In other words, you’ll find a lot about managing and maximizing the money you bring in.
But that’s only the first half of the book.
The second half of the book is about generating more revenue, i.e., marketing and sales.
This book has some great checklists of tips and pointers you can scan quickly. You are bound to find some useful nuggets, such as these:
- Four pages of do’s and don’ts for face-to-face networking events. It includes such pointers as arrive early (it is easier to meet people when you’re one of the first ones there), and organize your pockets (keep your own business cards in one pocket and the cards you receive in the other).
- Detailed instructions on how to write a marketing message. Denise notes, “Never send a direct mail piece without a P. S. Why? Because many people read only the P. S. “
- Twenty-five reasons to issue a press release. Among them: you’re sponsoring a contest, you offer free information on your web site, or you want to publicize the results of a poll you have taken.
This book is very specific and to the point. One of the things Denise does very well in her columns, Just for Small Business, is give specific “how to” advice. This book is another fine example of that skill, and I recommend you get a copy.