The Lasting Impact of Blog Posts

If you needed a reason to have a blog for your business, the search engine benefits alone would be worth it.

When people ask me for an example of the search engine benefits, I often will point out an old blog post that keeps getting comments and links. If it ranks reasonably high in the search engines, people will find it.

My most recent example is a post I wrote about Donald Trump over two years ago, about his opinion on using trends to make business decisions. The post is over at my friend Eric’s massive Blogcritics site, with thousands and thousands of pages in the site. So you know a search engine is pointing to the post, otherwise, you’d never be able to find it buried in such a massive site.

That post keeps getting comments, and they are among the strangest comments, with people thinking they are writing to Donald Trump. They ask Trump for money. Women throw themselves at him. Kids want to know if he has a Friendster account. It’s the wackiest thing.

Of course, most business blog comments are not so wacky — because, well, most of us are not celebrity millionaires like Donald Trump. Don’t assume the nuts are going to come out of the woodwork on your blog — they won’t.

But you could very well get continuing traffic and inbound links and comments, years later. All for a little time spent writing in a blog.

Read the continually popular Donald Trump post.


Anita Campbell Anita Campbell is the Founder, CEO and Publisher of Small Business Trends and has been following trends in small businesses since 2003. She is the owner of BizSugar, a social media site for small businesses.

4 Reactions
  1. Anita, This has been one of the pleasant surprises for me about our blog. We started it in April with the main goal of giving our customers and prospects a way to learn more about us and about labels.
    Our blog gets about 25-30 visitors a day from the search engines, of those about 5-6 visitors click through to our main site every day. This may not sound like much, but these are highly qualified visitors, and from our logs we can see that they spend more time on our site and visit more pages than most visitors. We are averaging about 2 new customers a month referred from the blog, and with an average order of around $500, our blog is well and truly paying for itself. These are hard dollars and don’t take into account the many other benefits of the blog. The great news for us is that my company is the only company in our industry with an active blog.

  2. Hi Peter, what you have outlined is an excellent case study in how a business can benefit from a blog.

    What’s the most interesting for me to hear is how you are getting highly-qualified traffic and managing to convert it into sales. And I like the fact that you know your blog visitors spend considerable time in your main website — they’re more engaged than others.


  3. Wow. . .that is a wacky blog! People have even made mention of the fact that it wasn’t written by Donald Trump – and yet they still keep writing to him! Amazing. . . .

  4. Anita,
    I have been writing in a blog for knowmore media. I wrote a post about Indian male and female models last year. Whenever people search about Indian models my post pops up at the first page. I still get comments on that post. Many people think that I work for ad agency and they send me their emails. I understand what people write in your Donald Trump post.

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