Hey, we told you that the pet industry is big business in the U.S., and in some other countries too. I was planning to write about the Puppy Bowl, to show yet one more example of the new and unique pet businesses being invented, but found that Samantha Hartley of the Enlightened Marketing blog beat me to it. For those not in the know, the Puppy Bowl is a TV program aired at the same time as the Super Bowl, which is the big football championship game here in the United States. It gave people a special event to watch if they were not football fans, and I suppose it was also something for the kids to watch while the parents were partying. Samantha writes: This year millions of viewers tuned in to Animal Planet to watch Puppy Bowl III and the Kitty Half Time Show. It's a Superbowl alternative that ran 3 (!) hours in back-to-back loops for most of the day on Sunday. It's basically a bunch of shelter puppies rassling with each other on a cute, miniature football field covered in toys. Fun, creative details, like a water bowl with a camera in the bottom ("puppy bowl cam"), a few dogs "tailgating" outside the stadium (in the "barking lot"), instant replays of "bone-crushing hits" (no, they weren't; and all action was carefully supervised by the Humane Society), and penalty flags thrown by a ref in costume (for poops on the field) made this even more enjoyable. Personally, I can't think of anything more stress-reducing than three straight hours of puppies falling all over each other. I caught some of the program while flipping through channels on Sunday, and agree that it was stress-reducing. And it was more interesting to watch than I would have expected (view the video clips and judge for yourself). But the point is that millions of people watched it and advertisers took it seriously. Not only do we have special TV shows to cash in on the pet trend, but now comes the Herman Trend Alert writing about the growth in "pet nannies" as a profession. Pet-related businesses are booming.