My latest column at Inc Technology is up. Like my last Inc column, this latest one is also about the “search” field — specifically about how and where to educate yourself about search engine optimization (SEO).
I write about search from time to time because I have observed a growing interest among small businesses to learn how to use the Web to grow the business.
The days of small-businesspeople being Web laggards is going away. It’s rare these days that I encounter owners and staff in small businesses who are not online.
A few years ago, it was very different.
In the past when I gave presentations and talks, I used to have to do a lot more background education about the Web, including justifying why a website was necessary. Today’s audiences tend to come in with a basic website already built, or don’t need much convincing about a website. You’re already convinced.
Instead, you’re more likely to ask: “How can we get found in the search engines, or how do we generate leads from our website for our consulting business, or how do we get started advertising online, or why does my competitor’s site rank high in Google but not mine?” — and similar specific questions.
My column at Inc Technology lists some basic resources — and insider tips — for learning about this valuable field of search engine optimization and search marketing. Because, if you are like me, you have to teach yourself a little about how to get better search rankings out of necessity.
Even if you use an outside SEO expert, it helps to have basic knowledge about search engine optimization. You’ll better appreciate how SEO fits into your overall marketing plan, and you’ll have a better understanding of what your chosen SEO provider recommends and why.
Read: Five Ways to Learn Search Engine Optimization. Be sure to bookmark it.
Many thanks to Jennifer Laycock, Editor-in-Chief of Search Engine Guide, who served as my expert source for many of the sources and tips included in the article.