The humble “About Us” page has a Rodney Dangerfield complex — it gets no respect in too many websites. Yet often it is one of the most clicked-on pages in your business website. What a missed opportunity.
My latest article at Inc Technology is up. In it I call on online marketing expert Jim Kukral, for do’s and don’ts for your About Us page. I also include links to other helpful tips for creating an About Us page.
The About Us page is one that is relatively easy to take advantage of — if you take the time. It usually does not require a lot of bells and whistles, just text and images that are interesting and compelling.
Read: About Your Website’s “About” Page.