Creating Outstanding About Us Pages in a Small Business Website

Inc TechnologyThe humble “About Us” page has a Rodney Dangerfield complex — it gets no respect in too many websites. Yet often it is one of the most clicked-on pages in your business website. What a missed opportunity.

My latest article at Inc Technology is up. In it I call on online marketing expert Jim Kukral, for do’s and don’ts for your About Us page. I also include links to other helpful tips for creating an About Us page.

The About Us page is one that is relatively easy to take advantage of — if you take the time. It usually does not require a lot of bells and whistles, just text and images that are interesting and compelling.

Read: About Your Website’s “About” Page.


Anita Campbell Anita Campbell is the Founder, CEO and Publisher of Small Business Trends and has been following trends in small businesses since 2003. She is the owner of BizSugar, a social media site for small businesses.

5 Reactions
  1. “Provide information about the business owner or team behind the business.”
    This is right on point. Providing information about people behind the website and the business can be a deal breaker for small businesses, especially those that function primarily online.
    Adding profiles for executive or managerial positions on your site makes your business stand out. There is also comfort in knowing that real people are behind the web site.

  2. Terinea Tech Tips

    I think this is one area that is often over looked. I know ours is rather poor. I think adding a picture, offbeat facts, signature etc can help to bring more of a personal feel.

  3. We used to have a pretty dull About Page until we began spicing it up about 3 or 4 months ago.

    Now, it’s an internal favorite and a page we actively direct customers toward.

    Not to mention, it’s also become one of the most enjoyable pages on the site for me to update and play with.

    It’s here, if you want to check it out.

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