Laura Bennett, the CEO of Embrace Pet Insurance, and one of our guest experts here on the topic of pet industry trends, invited me to write about my pets over at the Embrace Pet Insurance blog. Having been an observer of the trend of catblogging, I decided to give it a try.
My little essay about the joys of having two working cats is posted — check it out.
Catblogging is a trend — I kid you not. Hey, the word is even in Wikipedia, which defines catblogging as “the practice of posting pictures of cats, in typical cat postures and expressions, on a blog. Sometimes a comment on the cat or the situation shown is provided.” No less an authority than the New York Times wrote about the practice of catblogging, noting: “To some, the point is that posting pictures of their animals provides a chance to introduce a softer personality into blogs that are often hard-edged.”
Why is it that people who are intent on politics or business or technology will take time out to post pictures of their cats and write about them?
I think it’s because our pets make us feel good. It’s one of the same reasons that pet-related businesses are such a popular trend today. As the customer, buying stuff for your pets makes you feel good. As the business owner, working with pets and people who love pets makes you feel good, too. Never underestimate the power of the “feel good.”