Ruth King is one of the early pioneers of video on the Web. Long before YouTube entered the online video scene, Ruth started the BusinessTVChannel.com to provide video programming on the Web to business owners.
Then disaster struck. The company that was supplying their video bandwidth essentially stopped doing it one day.
BusinessTVChannel.com was forced to go offline for a period of time. It lost virtually all of its paid subscribers. It’s the kind of near-death experience that many business owners face and manage to overcome.
Ruth, being resilient, came back. She rebranded her business and renamed the channel as iBusinessChannel.com. I was thrilled to find out that she stuck with it, even though it would have been easy to call it quits.
Check out the segment I recorded with Ruth last week on how to cut online marketing expenses by using blogs. It is a tutorial on business blogging, for those of you who do not currently have a blog but may be considering one (requires free registration). Ruth was on camera in Atlanta and I joined via the phone from my Cleveland office.
My program happens to be free and open access. But while you are at it, take a look at some of the other paid programming available. You will find such detailed and granular episodes as:
- how to read an income statement
- how to sell a service
- using month-end checklists
- using scorecards to stay on track in your business
These are the kinds of topics that you would have to attend a class or seminar to learn. The beauty of iBusinessChannel.com is that it allows you to learn business-owner skills from the convenience and privacy of your home or office, for less than $17 a month.