Steve Rubel of Micro Persuasion recently wrote an important article about the trend toward the “cut and paste” Web. He describes how content is being untethered from Web pages and moved around wherever we want it:
“Imagine for a moment that you can take any piece of online content that you care about – a news feed, an image, a box score, multimedia, a stream of updates from your friends – and easily pin it wherever you want.”
A variation of this “cut and paste” trend is to use tools that dynamically bring chunks of relevant content to us, as we surf different websites around the Web.
An example of one such tool is BlogRovr. According to the BlogRovr website, you can “Download BlogRovR’s browser plug-in and tell RovR what blogs you like. While you browse, RovR will show you posts from them about the page you’re on. RovR’s tray slides in briefly showing summaries of the posts it finds.”
Let’s say, for example, that you are browsing an article on the Wall Street Journal website. BlogRovr could show you posts from your favorite bloggers who happen to have written about that WSJ.com page — right there while you are on the page.
Not long ago I had the co-founder of BlogRovr, Marc Meyer, as my guest on the radio show.
You can hear Marc talk more about how the game is changing for accessing and using Web content, and two secrets for getting your content found more widely in this new cut and paste Web: When Conversation is Everywhere — A Way to Keep Track