Consumers are aware of and want to show their support for the global environmental problems facing the world today. Witness the reactions to Al Gore’s climate change documentary film, An Inconvenient Truth, and the worldwide concerts to combat climate change, Live Earth.
Responding to news of natural disasters and freak weather changes, some consumers are willing to pay a premium on products and services which produce the least damage to the environment. It’s no surprise that companies know how to take advantage of this trend:
- Whitewater Village is a 38-cottage year-round eco-resort planned by Windmill Developments, one of Canada’s top green builders. The eco-resort features geothermal heating and cooling, as well as solar hot water and electricity. Interior features will include bamboo floors, wool carpets, formaldehyde-free kitchen cabinets and recycled-paper countertops. It even has a 4,000-acre land trust to prevent further development of its surrounding land areas!
- Branch has a line of biodegradable plates, cups and utensils  (pictured above) made of compostable sugar cane fiber (bagasse) that is a byproduct of the sugar refining process. Not only are they made from renewable resources, they’re microwavable, freezer safe, oil resistant, and capable of handling hot foods and beverages.
- Even Levi’s is jumping on the bandwagon: the clothing company is introducing a pair of sustainable, eco-friendly jeans . The cotton is organic, the button on the waistband is made of coconut shell, there are no metal rivets, the dye is from natural compounds include indigo and the label is from recycled cardboard. Environmentally-aware and fashion-savvy consumers will love it.
Can you think of a new business idea that taps on this environmentally-friendly products and services trend?
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This New Business Ideas Report is compiled specially for Small Business Trends from the editors of CoolBusinessIdeas.com .