No Wonder Professionals Are Taking to Online Networking

Online networking advice at Business Networking AdviceJosh Hinds runs a blog called Business Networking Advice. In it he provides tips about business networking.

One way he does that is by interviewing people about their approaches to business networking.

Josh interviewed me last week via email. I spoke about online networking.

I’ve evolved from being someone who didn’t know what online networking meant five years ago, to where now about 80% of my networking is done online. I’ve noticed other business professionals in my circle taking advantage of the online networking trend, too.

One of the big appeals of networking on the Web is its efficiency compared with in-person networking:

  • First of all, you don’t have to travel to events.
  • Second, by its nature online networking means that you always have the person’s contact details at hand and available via your computer, without having to manually enter business cards into a database. (Or worse, ending up with stacks of business cards that you never quite got around to entering into Outlook, stuffed into a cabinet.)
  • Third, there are few time barriers to keeping up with people online. Staying in touch can be as simple as broadcasting a Twitter message, writing a blog post, updating your LinkedIn profile, sending a quick email, or saying hi through instant messaging.

With people getting more used to online networking, it no longer seems as impersonal as it did several years ago (my main objection way back when).

In fact, you can soften your online networking and make it more personal by taking some simple steps. I share some of my tips for how to do that.

As an aside, the way I met Josh is through online networking. He started following me on Twitter. That caused me to check out who Josh was. So I visited his blog. That in turn led to the interview.

Read about online business networking at Josh Hinds’ Business Networking Advice.


Anita Campbell Anita Campbell is the Founder, CEO and Publisher of Small Business Trends and has been following trends in small businesses since 2003. She is the owner of BizSugar, a social media site for small businesses.

5 Reactions
  1. Anita, networking is here to say. I have not quite honed the art of “softening” my posts and/or comments..{And e-mails for that matter}. There is hope…
    The only thing negative about the electronic age is the coldness of it all. If you would have suggested 4-5 years ago I would be e-mailing someone who I wished to meet, as opposed to say, calling that person on the phone, I would have said fawget about it!
    Now, I e-mail someone AS OPPOSED to calling them, which is unfortunate, because I was graced with great pipes, and consider myself quite skilled on the telephone. Having said that, BECAUSE of e-mails and online networking, it is faster to contact someone electronically as opposed to by phone. Is is just more convenient. I do like the online networking model, however, and I have met {electronically} a lot of folks that I would probably never had met.
    Joel Libava/The Franchise King Blog

  2. I too prefer online networking. It is far more convenient to type someone a quick email than to play phone tag. That way they can read it at their leasure and get back to you. I think it also makes conversations quicker and more to the point. I hate getting caught up in an hour long phone call to make one single point.

  3. its so easy ….and saves lot of times…i always prefer online networking

  4. Great Article. I’ve seen in first hand through Konnects. Small business do benefit from social networks, it’s a great way to expand and market their product.