You may have noticed\u00a0a widget\u00a0that appears on this site from time to time, by HitTail\u00a0(an advertiser here). The widget looks like the image in this post. The widget shows\u00a0the keywords that searchers are using to arrive at this site, updated in\u00a0real time.\u00a0\u00a0It demonstrates\u00a0part of what\u00a0the HitTail service does. Using the HitTail service, you can\u00a0(1) track the keywords that people are using to come to your site or blog, (2) extract the keywords that matter most into a handy list, and (3) use those keywords\u00a0in future articles or blog posts that you write. The idea behind HitTail is\u00a0to\u00a0increase the organic (non-paid) search traffic to your site, by revealing the keywords that visitors are using to find your site\u00a0so that you can\u00a0build on those to attract even more traffic. HitTail\u00a0is based on the premise that\u00a0search traffic tends to come from a "long tail" of smaller keywords, rather than from\u00a0a few\u00a0major keywords.\u00a0 For instance, HitTail tells us that here on Small Business Trends the top ten keywords account for only 8.7% of all search traffic.\u00a0\u00a0The vast majority of search traffic (91.3%) comes in dribs and drabs from thousands of\u00a0minor keywords.\u00a0\u00a0You can see how powerful those minor keywords can be, if collectively they are driving over 90% of the search engine traffic. Now, take it a step further.\u00a0 What if you had a list of those minor keywords, and\u00a0used them\u00a0when\u00a0writing blog posts, thereby attracting even more traffic for those keywords?\u00a0 And did it all without paying pay-per-click charges to\u00a0grow traffic?\u00a0 That's what HitTail is designed to help you do. I'm finding the HitTail service a bit addicting. I've always had traffic tracking tools to\u00a0highlight visitor search terms, but I've never had the data\u00a0presented in such a\u00a0streamlined\u00a0and interactive\u00a0way. For entrepreneurs and large and small businesses\u00a0using blogs as a major part of their online marketing outreach, HitTail can add valuable search marketing intelligence.\u00a0 While I would never recommend slavishly writing content based solely on keyword data, at the same time\u00a0recognize that the HitTail keyword data can help you focus\u00a0your writing and avoid aimless blogging.\u00a0 Above all else, write quality content about interesting topics of value to your readers. HitTail offers a free Basic service so you can try it risk free.\u00a0\u00a0Watch the demo video for more information about how it works.