Some of you know that I also write a website called Selling to Small Businesses. It is a very niche-y B2B site for companies that provide products and services to the small business market. Over there I comment on the characteristics of the small business market. The overall theme is how to reach the small-business target audience.
Here are some recent articles from that site that you may find useful:
- Latest Small Business Snapshot: Businesses and Employees — Check out this brief look at the latest available U.S. statistics. The snapshot describes the numbers of small businesses, broken down by industry categories, and the numbers of employees they employ.
- Call it a Small Business, No a Mid-Sized Business, No a Large Corporation — Confused about what size business should be considered a “small” business? You’re not the only one.
- Stop Selling and Instead Partner with Small Businesses — A trend today is for large corporations to partner with small businesses. Learn some of the ways that large corporations have decided it is in their interests to partner with smaller businesses.
- If your company partners with small businesses, you may also want to check out my companion article to the above: Small Business Partner Programs – 10 Ways to Get the Word Out. It provides 10 simple yet effective ways to make your partner program better known among small businesses.