Over 3 years ago when I first started doing small-business podcasts (with Steve Rucinski), the choices for recording a podcast were limited.
You could do a conference call, record it, and then insert the recording file into a blog post. Or you could download an open source program like Audacity, purchase a digital recorder or a mike for your computer, and spend hours figuring out how to use it all.
There were a few other options, too, but creating a recording and getting it on the Web and into a feed required some work.
Since then, I’m happy to report that it’s a lot easier to record audio podcasts. Now you have platforms such as Podomatic.com and BlogTalkRadio.com. They allow you to easily record a podcast, and automatically place the recording on the Web and distribute it via a feed.
So let’s say you’ve been thinking about creating some podcasts. The tools are easier, so it should be a no-brainer to start podcasting, right? Well, not so fast.
While the recording and distribution of podcasts may be easier today, you’re still faced with a number of other considerations before you start podcasting, such as: Do you have a clear purpose for creating a podcast (or do you want to do it just because “everybody” is doing it)? Are you disciplined enough to record podcasts regularly? Have you thought through how podcasts will fit into the rest of your marketing mix?
I wrote about 5 considerations for using podcasts to grow your business over at the COSE Mindspring site. Please check out: Using Podcasts to Grow Your Business.