Jonathan Fields says size matters for bloggers. Size … ahem … of blog posts, that is.
He has pulled together a fascinating roundup of comments from bloggers about the optimal length of posts. One repeated theme seems to be: it all depends on your audience and the style of your publication.
Some blogs do extremely well with short 150-word posts. Others lean toward longer, in-depth pieces.
I have found that even if you like to publish longer pieces (as I do) it’s important to mix in shorter-length posts. It lightens things up.
What’s your opinion? What length do you like to read? Do you prefer frequent, shorter articles? Longer articles? Or a mixture?
And if you have a blog, what size and style of posting has worked best for you?More in: Content Marketing