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Launching a New Marketing Tips Section





I am thrilled to announce that we’ve launched a new section here at Small Business Trends called “Marketing Tips,” with the support of Hewlett Packard (HP). We’ll be creating special content with marketing tips you can use.

HP has given us access to a number of in-house people so that we can pick their brains and include their expertise. That kind of access has been invaluable.

As a result of their support I’ve been able to get additional help to pull together some special inititiatives — and I think you’re going to be excited about those.

  • Our first one is called “Top Experts Dish About their Best Kept Marketing Secrets.” We polled a number of top marketers, small business experts and well-known bloggers to bring you their closely guarded marketing secrets. But there’s a role for you too: I’d like to ask you to submit one of your marketing secrets in the comments section of that article. At the end of February I will take 100 of the most inventive tips and put them all in a downloadable document. That way, everyone gets a chance to have their marketing secret be included.

 

  • Our second article is about developing your first logo (or overhauling your existing one): “Tips from the Professionals for Creating Your First Logo — Without Spending a Fortune.” I’ve often wished for advice about how to develop a proper logo. I’ve made just about every mistake you could make. Logos too long horizontally; colors that did not show up accurately in print; logos that did not translate well to monogramming. You name it, I’ve made the mistake. For a long time I’ve wanted to do a piece that focused on good logo design from a small business perspective — beyond the obvious. This project helped me do that.

I hope you enjoy the articles. There will be quite a few more to come. And there will be opportunities for you to participate, share your knowledge and get recognition for it. I hope to see you join in.

9 Comments ▼

Anita Campbell - CEO


Anita Campbell Anita Campbell is the Founder, CEO and Publisher of Small Business Trends and has been following trends in small businesses since 2003. She is the owner of BizSugar, a social media site for small businesses.

9 Reactions

  1. Thanks Anita,

    This new section is very interesting and I learn great advises with your post about logo

    keep up your good work

    Best regards from France

    Claude

  2. Susan Payton

    My tip:
    Never say no to a customer. If you don’t know how to do something, you can find out how or hire someone who can do it. Customers like hearing yes, and they love it when you can meet all their needs.

    Anita–
    I’d love to get involved with your new site if you need any marketing “eggsperts!”

    Susan

  3. Anita Campbell

    Bonjour Claude!

    Good to hear from you. I’m glad you found the logo article to be valuable. I miss all you guys over at Creative Weblogging, so it’s doubly good to see your message.

    Anita

  4. Anita Campbell

    Hi Susan, thanks for the tip — and thanks for stepping up to offer your expertise. We are always looking for experts to tap. So don’t be surprised to hear from us for future articles.

    Anita

  5. Martin Lindeskog

    Anita,

    Great new feature! Congrats to HP support! I will write a comment on how to come up with a logotype. It was a pretty long process for us to develop a logotype for Blue Chip Café, but we got great help from a guy with an eye for how it should look good in every shape & form! 🙂

  6. That’s very exciting! I can always use more marketing tips.

  7. Great article, thanks for sharing.

  8. I am really looking forward to this-very exciting. Thumbs up HP!

  9. I appeciate your insight. As they say… you only get on first impression. More often than not a company’s logo is that first impression. Finding a low cost way for small business to develop and print a logo is a great idea.

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