New Business Ideas: More Than Shoes

FiveFingersIt’s hard to imagine entrepreneurs achieving mass market success with shoes. After all, shoes are everyday items and not very exciting as the latest gadgets.

Despite this, entrepreneurs around the world have come up with winning shoes ideas that have captured the attention of today’s consumers. You’ve probably seen countless people wearing the colorful Crocs shoes in your city. Here are more interesting footwear ideas to pique your curiosity.

  • Designed for physical exercise, the Kangoo Jumps rebound exercise shoes are loaded with springs so that you can jump higher than on your own two feet. You need not worry about adverse side-effects as the shoes reduce impact by 80% so they’re really easy on your joints, hips and spine.
  • The FiveFingers shoes (pictured above) target outdoor sports fans who prefer to go barefoot during their activities. These glove-like shoes permit you to safely enjoy your various physical activities such as running while retaining the sensation and effectiveness of being barefoot.
  • Get rid of smelly feet with Italy’s Geox shoes, created by Italian entrepreneur Mario Polegato. Fitted with a patented membrane, these Geox shoes are designed to leave toes cool and eliminate the bad smell because the soles are specially made to allow feet to “breathe” elegantly.
  • Walkers are standing up and taking note of Masai Barefoot Technology (MBT) trainers. Based on the erect barefoot stride of Africa’s Masai tribe, the chunky-soled shoes create a rocking motion that improves posture and balance. Professional sportsmen apparently use MBT trainers to speed up regeneration, optimise their running style, and for speed and power training.

Have you seen any creative and innovative footwear ideas lately in your country?

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This New Business Ideas Report is compiled specially for Small Business Trends from the editors of


10 Reactions
  1. Those are some insane shoe ideas. I love the fiver fingers shoes, looks really awesome.

  2. Being very much the outdoor person that I am and love running bare foot, the Fivefinger Shoes sounds great. Are they washable, if so, do they shrink?

  3. Jeannette Ayers

    I have an idea for a children’s shoe. I really like it. I got some positive feedback from random people. I even have a name for my shoe. What do I do?????

  4. Shavonti&& Zakia

    This Shoe Is So Ugly.
    We Would Never Wear This In Our Lifetime.
    Pick A Better Shoe.

  5. Wow, even though I dislike them as they are simply weird, kudos for the idea.

  6. I am a self confessed shoe lover! i have more than 500 pairs, even though i have worn only half of them, i still continue on my crusade to find the perfect shoe, only thing is, i almost always think it’s the perfect shoes at the time of purchase, but the buzz quickly fades once i get my credit card bill! i commend you on your “New Business Ideas: More Than Shoes | Small Business Trends” page. It gave a true fashion lover the perfect fix!

  7. These shoes are definitely novelties, certainly the Kangaroo jump shoes. Any time I’ve seen someone in the five-finger shoes they’ve gotten strange looks. I would be hard pressed to call them fashionable, but they seem to be selling well, so what do I know?

  8. I’ve got an idea for a shoe for girls. I really like this. I obtained some positive reviews from random individuals. I even have a shoe name for me. amazing article

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