Web widgets are little interactive boxes of updatable content that you can place on websites.\u00a0 The content updates dynamically.\u00a0 Widgets can\u00a0consist of polls, games or lists of updated content.\u00a0 Or even audio. \u00a0They are quite a growing trend -- I\u00a0bump into them\u00a0everywhere online. Staci Wood, our\u00a0Program Manager here at Small Business Trends, has been playing around with creating some widgets over at the Spring Widgets site.\u00a0 I put one of her creations here on the sidebar. The widget\u00a0contains a series of brief tips that JumpUp.com has recorded.\u00a0 They're really valuable tips, on subjects from SEO, invoicing and getting paid by customers,\u00a0to other helpful information --\u00a0all delivered by Kira Wampler, Marketing and Community Leader at JumpUp.com.\u00a0 It's actually her\u00a0-- she reads them aloud. The widget looks like the graphic in this post, over\u00a0on the right.\u00a0 (But you have to check it out here on the site sidebar because\u00a0I could only include\u00a0a picture\u00a0of the widget,\u00a0not the actual widget module, inside this post.) The Backstory About the Widget The tips in the widget are actually the sponsor messages from our weekly radio show. When we revised our radio show format last fall and went to the shorter length\u00a0 --\u00a060 minutes\u00a0down to 30 minutes --\u00a0we were able to do that because we cut out 20 minutes of commercial interruptions\u00a0from the old-style radio format. Yes, we used to have a full 20 minutes of commercials! And\u00a0some of you\u00a0complained about having to listen to nicely suggested we eliminate the commercials. (Yes, Ramon and others, I was listening).\u00a0 :) So Steve Rucinski and I made a decision.\u00a0 We needed a sponsor to help underwrite the cost of creating the show.\u00a0 Putting on a weekly interview series takes real work. It can be a serious expense for a small business. And we could never afford to do interviews of other small business owners and entrepreneurs, who make up the majority of our guests, without the support of a corporate sponsor. But we decided that we were not going to keep irritating you with a barrage of commercials in the audio, if that wasn't what you wanted.\u00a0 Instead, we looked for a more creative way.\u00a0 We required that any sponsor messages be helpful content for you, not just a commercial.\u00a0\u00a0Information you could use in your business.\u00a0\u00a0Something you were more likely to value than be irritated by. Not every sponsor prospect\u00a0understood or was interested in the concept we were driving at.\u00a0 One company was willing to have their ad agency create some commercials, but thought the weekly tips would be too much work and turned us down for that reason. Luckily, JumpUp.com was open to the idea. You, Too, Can Create Content Like This Above all, the tips\u00a0are useful content.\u00a0 They do not sound like a typical\u00a0commercial pitch.\u00a0\u00a0We wanted each to sound like a short snippet carved out of an interview. Some are\u00a0less than 1\u00a0minute long.\u00a0 Some are 2 minutes.\u00a0 Some of them lead you to useful freebies or ideas for promoting your business.\u00a0\u00a0 Some actually incorporate advice from other small business owners like you and me.\u00a0 It just depends. Now here's\u00a0an idea\u00a0for you:\u00a0\u00a0if you are an attorney, accountant, consultant or service provider, maybe short tips like these and a widget to distribute them are something you could create in your business for clients, prospects and readers of your site.\u00a0 Or feel free to "steal" the JumpUp widget -- that's what it's there for. Click on the widget in the sidebar, have a listen, and see what you think.