In a recent post where we asked you to submit your best-kept marketing secrets, 3 or 4 different submissions related to business cards. One tip suggested dispensing with a business card altogether and replacing it with some other kind of card. Others suggested that a business card needed to be approached creatively, perhaps putting special information on the reverse side.
Well, I’d like to share with you a recent example of how I used a business card in an unique way, to publish information about a resource here on the website, rather than my contact details.
For an online publication like mine, a Web resource is more relevant to most people than providing my contact details.
To see exactly what I mean, here’s the front side of the card, which we used to highlight the Events Calendar page here at the site:
The above image is larger than actual size. In real life it is a standard business-card size.
Even the back side is put to good use. For instance, it contains a coupon for a discount toward a print order of business cards, kindly provided by Great FX Business Cards, which printed the cards (and did a nice job, too).
So the recipient gets two potential benefits out of it: the online resource and the discount for a special service.
But notice something else: the card is also a way to show appreciation to other businesses that partner with you. In this case, because the Web calendar is a joint effort of 3 of us, the card presented an opportunity to highlight the brands of the other 2 partnering companies and say “thanks!”
Bottom line: even something as small as a business card can be executed creatively and its limited space put to work. Just start with a document template for a business card and play around with it. Let your imagination go.
NOTE: this is not the only business card I use, but it is a little extra something that I give out at in-person events. And yes, you may claim the discount listed above.
What do you think? Would you have done anything differently on this card?