Join Me in San Diego on February 26

Please join me in San Diego next Tuesday, February 26, 2008.

There’s a free 1-hour marketing workshop at a local Staples store, in cooperation with HP, and I’ll be there.

The event is open to the public — and YOU are invited. You can pick up some nice freebies, too.

What is it?

This is an event designed for businesspeople like you — anyone who wants to learn more about creating professional looking marketing documents on your own.


Here’s the flyer that explains more (click for larger image):

HP Market your business workshop

Who can attend?

The event is open to all. They do ask that you register in advance, so that they have enough room for everyone (they want to keep these small groups). Register for marketing workshop.

What does it cost?

It is free. 🙂

In fact, you will be able to take back some goodies and specials when you leave. There’s a marketing toolkit and CD (a $399 value) from HP that includes templates and other resources for creating brochures, business cards, and so on. There’s also a $50 credit for a professional design package through Logoworks.

I’ll also have examples of some of my own documents that I’ve created. You’ll be able to see real-life examples.

What will you cover, Anita?

I will be one of several people there discussing small business marketing, especially do-it-yourself marketing. Think of this as Marketing 101 for creating a professional impression using business documents. We’ll cover everything from what “voice” to use in your documents, to how to choose fonts, to the right colors, to setting up professional-looking templates, to choosing the right materials to print with.

Each workshop consists of 30 minutes of information, and 30 minutes of live hands-on demonstration. So this is not just telling — it’s also showing.

Join me!

More than anything, it would be wonderful to meet you in person. I’m told this particular Staples is centrally-located in the heart of Mission Valley. The address is: 1880 Camino De La Reina, San Diego, California.

And if you can’t make that location, there are other workshops in several states (although I probably will not be at those). So far I am scheduled only at the San Diego location on February 26. There are 2 workshops that day and I’ll be at both.

Hope to see you there! Please register to reserve a spot.


Anita Campbell Anita Campbell is the Founder, CEO and Publisher of Small Business Trends and has been following trends in small businesses since 2003. She is the owner of BizSugar, a social media site for small businesses.

7 Reactions
  1. Have a great time in San Diego!

    All the Best,

    P.S. How was the summit in New York?

  2. Anita:
    I wish I could make it. I’ll certainly look into this to see if they are holding any in my area. Thanks for all the good information in your blog.

  3. I agree, wish it was closer to me. Sounds like a great learning opportunity and it’s free.

  4. Check out the other locations. There may be a workshop near you!

  5. I just registered. Since it’s a couple miles away and only an hour what the heck.

    I’m in the process of creating whitepapers and an e-book for our company. I read a lot of technical whitepapers and most of them have the same plain layout. If I didn’t have to read them to keep up on my industry I might fall asleep. Any ideas for a layout or template to make our whitepapers and e-book keep people from falling asleep?

  6. Terrific, Noel! I look forward to meeting you there.

    One of the documents we’ll have is the downloadable PDF (which is a kind of ebook) containing the Marketing Secrets from this post:

    You’ll be able to see how we set up that document. Dina is helping put it together right now, and so you can see that particular style.


  7. Bummer, Pennsylvania isn’t listed 🙁 Hopefully it will catch on and they can extend their schedule.