Design is the new mantra for many business executives and owners. Apple's business success is due partly to the irresistible yet practical design of its products, including the bestselling iPod line. A winning product design is key to attracting influential customers who will in turn spread it virally to the mainstream crowd. Let's review some products below which are making heads turn with their brilliant design: Cheska's ceramic Lung Ashtray (pictured above right) is too elegant to be an ashtray for smokers to snub out their cigarettes; it deserves to be on a display shelf for good design products. It's also a clever reminder to smokers of the consequences of their habit. Makes a pretty present for a loved one whom you wished would quit the cigarettes. Created by ABS, the Icon Wrist Watch pays homage to the blocky 8-bit graphics you'll never forget from playing classic retro console games such as Space Invaders. Pure, simple, and good-looking, the watch face does not have numbers; basic features such as date display and stopwatch function are also missing. But this makes the Icon Watch all the more appealing for purists. New Era also has introduced gaming-inspired caps to the market. Featuring boldly colored Pacman and Space Invaders motifs, these caps give you the geek cred that you might be desiring. The targeted group of consumers are obviously the geek types, but who knows, the gaming inspiration might just infect the masses. The humble stationary on your desk is undergoing a design revolution. Designed by Jac Zagoory, these elaborately detailed metal staplers have definitely turned desk stationary into an art form. Designs come in gorilla, bear, dragon, lion and more. Makes you way more cool than the executive with the latest Blackberry gadgets. What other brilliantly designed products have you seen lately? * * * * * This New Business Ideas Report is compiled specially for Small Business Trends from the editors of CoolBusinessIdeas.com.