If ever a technology needed a reputation management specialist, RFID, or radio frequency identification, is it.
RFID just can’t seem to shake its bad rap. It has been linked to conspiracy theories tinged by religious extremism. It’s spawned the hilarious trend of people cooking perfectly good $20 bills in microwave ovens to supposedly disable the RFID chips that the government allegedly is using to track you. (CLARIFICATION: there are no RFID chips in currency — the conspiracy theorists just think there are. That’s what so hilarious.)
Tinfoil hat anyone?
What most people don’t realize is that millions of consumers use RFID each day. RFID enriches our lives, offers us convenience, and makes us safer. If you’ve ever used the EZPass toll payment system to breeze the through the fast lane, you’ve used RFID. If you’ve ever had your pet tagged with an identification chip, you’ve used RFID. And if you’ve used one of the swipeless credit cards or a Mobil SpeedPass payment fob at the gas pump, you’ve used RFID.
Yet fear persists. To understand why you need not fear RFID, read my latest article: The Technology Everyone Loves to Hate – RFID