Like most small business owners, I’m always looking for ways to build and grow my business so that I can make more money, while doing more of what I love, and less of what I hate. And that generally means that I eat up any business book that promises to get me there.
There’s just one problem with that. I tend to read these business books, the way a couch potato watches workout videos; I enjoy the experience and sometimes think that just by watching these buff people break a sweat, I might actually get in shape. Well, you and I both know that doesn’t work when it comes to getting yourself in shape. And that doesn’t work for getting your business in shape either.
What works is Michael Ports new book “Beyond Booked Solid.”
If you’re still looking at ways to leverage your strengths and uniqueness into a turnkey process that will consistently bring in revenue while you sleep from clients you love, then Michael Port’s new book “Beyond Booked Solid“ is for you. His website says this about the book, which I found to be actually very descriptive:
” “Beyond Booked Solid” gives you the strategies, techniques and tips you need to build a bigger, better business. It will inspire you to take action and help you stay accountable so you build the best business that’s best for you. And by the way, growth (a bigger better business) can mean many things — bigger revenues, bigger profits, bigger operations. It’s up to you what it will mean to your business. Growth is a very different challenge from booking yourself solid.”
This is an interactive and personal book that’s written in such a conversational tone that you will often feel like you’re having your own private session with Michael right there in your office or living room.
Before I tell you about “Beyond Booked Solid, ” let me give you a little background. As you might have guessed from the title, “Beyond Booked Solid” is actually a sequel to “Book Yourself Solid: The Fastest, Easiest and Most Reliable System for Getting More Clients Than You Can Handle, Even if You Hate Marketing and Selling.” That’s a mouthful — but doesn’t it just resonate with so many professional consultants and service providers?
Where “Book Yourself Solid” puts the focus on getting and keeping clients, “Beyond Booked Solid” is designed to take you out of the day-to-day delivery of services, and put you in the mode of building a turnkey system that gives all those clients you’ve accumulated more of what they love you for.
This is the book for you if:
- You’re currently trading your personal time for money
- Your business depends on YOU to deliver the service
- You want your business to serve you – instead of the other way around
- You can’t balance your work and personal life for fear one or the other will suffer
Here are just a few of my favorite things from the book:
- A downloadable Beyond Booked Solid (BBS) toolkit which includes the amazing BBS one page report that will get your head and your focus out of business planning mumbo-jumbo and get you thinking about what’s most important to get your business where you want it to be.
- Exercises at the end of the chapters that give you the opportunity to crystallize what you’ve learned and start applying the concepts to your own business. One of the first exercises you’ll do is to define your objectives clearly. Michael gives you a fill in the blanks sentence and you do the rest:
” In one year, I want my business to _________. In three years, I’d like to achieve_________ in my personal life. You will find that the very process of articulating your your dreams will open up new ideas.”
I’ve decided to read the book through once, and then go back to do the exercises. I’m still in that process and what Michael recommends is true; the very act of writing your thoughts down and maybe even sharing them with others in your business circle will generate ideas and opportunities that are guaranteed to get you beyond where you are today.
With the kind of technology we have today, if you’re not thinking of ways to systematize your business and put your content, experience, skills and experience to work on more levels than one, then you’re possibly leaving money on the table. You may not choose to do all of the things that Michael Port recommends. But getting through this book is bound to build your business and create more balance in your life.