Doug Shuman of Joins As Small Biz Expert

Doug Shuman, small biz expertI’m delighted to introduce our latest small biz expert here at Small Business Trends. His name is Doug Shuman and he is the Senior Vice President of Doug will be writing about trends in domain names, websites and and other aspects on your business’s online presence.

I met Doug last fall when I moderated a panel discussion at the New York Business Expo. Doug was one of the panelists. I was impressed with his practical approach and his ability to communicate technology issues in business terms.

Take something as simple as choosing a domain name. It can get bafflingly detailed if you let it. And many of the advice articles you see are written for professional “domainers,” i.e., people who buy and sell domain names for a profit. But most of us don’t fit the definition of domainers — we’re not even close. We need practical advice around choosing one or maybe a couple of domain names that serve our businesses well. We’re not looking to snap up hundreds or even thousands of domain names.

The same goes for issues relating to websites and online visibility. Advice is only as good as it is practical. And it should reflect today’s trends — what’s changing, what’s different — and tell us something beyond the obvious.

I was also impressed by the fact that recently put up a Learning Center on their website with articles and advice for small businesses. The information is geared toward the mainstream small-business, and not necessarily the already-super-savvy online entrepreneurs that some other registrars cater to. Doug writes articles there, as does Wendy Kennedy, another executive from who I met at the New York Business Expo. I like it when executives are hands on in a company’s website reaching out to customers — it shows commitment.

Please welcome Doug to the community.

Doug’s first article is: Picking a Domain Name When Choices Are Scarce


Anita Campbell - CEO

Anita Campbell Anita Campbell is the Founder and Publisher of Small Business Trends and has been following trends in small businesses since 2003. She is the owner of BizSugar, a social media site for small businesses, and also serves as CEO of

8 Reactions

  1. Martin Lindeskog

    Doug Shuman,

    Welcome to the Small Biz community! I have a special story regarding my own domain (my last / surname Lindeskog) from .com to .name. Click on “Martin Lindeskog” Says: if you want to read my blog post, Martin Lindeskog Name Domain.

    All the Best,

    Martin Lindeskog

  2. Welcome Doug! It’s great to have you here.

  3. Doug thanks for your input – quick question how can help me more than Godaddy, MSFT Office, or Google Aps?

  4. Welcome to the Small Business Trends community, Doug. Glad your hear and really looking forward to the insights your going to share!

  5. I would use godaddy for small business actually for a few reasons

    100% US Based staff (see recent register article on them opening up another 250 jobs in canada and not the USA – also they use indian labor – godaddy would never give our jobs away)

    support – maybe you can call regster 24/7 which might be one of the few reasons if you need the support. I don’t know if that justifies the price and obviously they are more interested in lining their own pockets in NYC while they use cheap canadian and indian labor.

  6. Anita Campbell

    Hmmm Jeremy, you sound like you’re a shill for GoDaddy.

    There’s really no need to do that. GoDaddy has a certain business model and appeals to a certain segment. appeals to a different type of person — someone who wants more support and a simpler, easier to understand website.

    I use both Register and GoDaddy. I have used GoDaddy for price, primarily, and because it does a good job managing a large number of domains (I have over 50 domains). I’m pretty happy with GoDaddy on that basis.

    But before inviting Doug to come here and write on my site, I made it a point to try I wanted to experience firsthand for myself what was all about and make sure it was a good company.

    And I have to say that Register makes it MUCH EASIER to perform transactions such as transferring a domain name from one person to another — it was a snap — whereas the last time I did that on GoDaddy, I was dazed and confused for hours.

    Also, the website is much less cluttered and is far easier to understand — it is much more small-business friendly for someone who is not that familiar with domain names, hosting and similar issues.

    A smart business knows that it can’t be all things to all people. And doesn’t try to be.


  7. Martin Lindeskog

    I think that the market is big enough for plenty of players in the domain name business. Here in Sweden, it has been some consolidation of companies and mergers and acquisitions have been frequent. I must say that GoDaddy knows how to market itself as a leader in domain names when it comes to affordable prices. On a lighter note, read my post, Go Daddy’s Super Bowl Ad. Click on “Martin Lindeskog” Says:

  8. You’re certainly entitled to your opinion here, Jeremy. But here at Small Business Trends, we’re interested in what Doug has to share with us. His advice and his insights are valuable and I’m looking forward to receiving them because Doug’s here to discuss and share more than just information about his services. And I’m not really interested in discussing or doing a comparison of GoDaddy vs. Register here. Besides, it’s obvious what you’re up too anyway and it’s not very becoming of you or the company, frankly.

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