My latest article at Inc Technology is up. The topic is about the glut of content on the Web today.
The bar for quality content keeps getting higher.
What that means for you, if you publish content on a blog or website, is that you have to be choosier about topics — and more creative in how you present them.
I give 3 tips for content:
– Focus on topic niches, rather than general topics. Before you write that “top 10 list of marketing ideas” do a search in Google and see if there are already articles on that topic. If so, consider how to make your article different. One good way is to go narrow and deep — because a lot of the broad and general topics have been done to death. Narrow the topic. Make it “top 10 marketing ideas for under $5” or “top 10 marketing ideas for home-based landscaping businesses.”
– Write about your own experiences. The one thing that I guarantee has not been written about ad nauseum are YOUR experiences. Instead of writing on broad topics, write from the perspective of what you have experienced, done, learned, etc. Only you can write that. Want an example? Here is an article I wrote about a true story that happened to me — it got tons and tons of readers and links: Hacked: It Could Never Happen to My Site (Famous Last Words).
– Add value to the news, don’t repeat it. Even when writing about current news articles, add value to the basic story, don’t simply regurgitate it.
The key is: stretch yourself when it comes to creating quality content.