Kansas City, Mo (July 27, 2008) – Hallmark Business Expressions, the business-to-business subsidiary of Hallmark Cards, Inc., today announced the launch of its new collection of environmentally friendly holiday business greeting cards. Now available at Hallmark.BusinessGreetings.com, the collection is part of a larger initiative by Hallmark Business Expressions to minimize its impact on the environment while helping businesses build and reinforce relationships with their customers, prospects and employees.
“The green holiday card collection is a direct response to customer feedback,” said Marc Wagenheim, product marketing director for Hallmark Business Expressions.
The green holiday line features nine new cards produced on a stock made from 50 percent sugar cane pulp and 50 percent recycled paper. They bear a special icon and labeling on the back, so companies who send these cards are clearly making a statement about their environmental consciousness.
Businesses can choose from a range of designs in the new collection, from traditional holiday designs with messages like “Season Greetings” and “Happy Holidays,” to more green-themed designs and messages. All of the green holiday cards can be personalized with a company logo, personal closing and a variety of sentiments inside the card, such as “With warm thanks for your business and sincere wishes for a happy holiday season,” “Wishing you the most sustainable gifts for the holidays,” and “Have a holiday season filled with all the essentials,” among others.
“Businesses can truly make a lasting impression this holiday season with these green holiday cards while reflecting their company values,” added Wagenheim. “We are pleased to provide the opportunity to collaborate with our customers to be responsible stewards of the planet. Hallmark Business Expressions is committed to environmentally responsible business practices, and we continue to look for new and sustainable ways to minimize our impact on the earth.”
In conjunction with the release of its green card line, Hallmark Business Expressions announced the availability of its full 2008 holiday business greeting card line.
About Hallmark Business Expressions:
Hallmark Business Expressions helps businesses cultivate relationships using greeting cards to communicate with key customers, prospects, employees and donors. Serving a wide variety of companies, from the Fortune 100 to small businesses, Hallmark Business Expressions provides distinctive ways to stay in touch and make a lasting impression. The company offers a full line of Everyday and Holiday greeting cards for businesses and a variety of personalization and mailing services at http://Hallmark.BusinessGreetings.com. The company also offers custom design services for customers who require a unique card to meet a specific business objective.
Created by the company that has helped people express themselves for nearly a century, Hallmark Business Expressions offers businesses that same knowledge and expertise in business greeting cards. Hallmark Business Expressions is a subsidiary of Hallmark Cards, Inc., headquartered in Kansas City, Mo.