Market Research Using the Google Playground
You’ve heard of Google’s search engine. You’ve heard of Google AdWords (pay-per-click ads). You’ve heard of GMail.
But have you explored Google’s technology playground, called Google Labs? “Technology playground” is the term that Google uses to describe Labs. Labs showcases new applications that Google is playing around with. One of those is Google Trends.
Using Google Trends in Marketing
Google Trends shows trends in searches. For instance, it will show whether a particular search term is becoming more or less popular over time.
Over at The App Gap I recently wrote about using Google Trends to test the growth in the phrase “cloud computing.” Here is what I discovered. The term seemingly came out of nowhere in late 2007. Growth exploded from there, as this chart shows:
Growth in searches for “cloud computing” since October 2007
